This project was created while working at Hippocampus, as part of a Aperol Spritz brand activation held across weekends in KwaZulu-Natal.
The influencer-led initiative was designed to drive brand engagement and interest in the region, culminating in a curated luncheon in collaboration with Brown Sugar Oceans. Located at Oceans Mall in Umhlanga, the venue provided a contemporary coastal backdrop for the event.
I designed the invitation, menu, and influencer gifting box, developing a playful and vibrant visual language throughout. Central to the concept was a bespoke Aperol-inspired repeat print I created, paired with bold illustrations to unify the various elements and bring a sense of warmth, energy, and celebration to the experience.
Client: aperol.com
Agency: hippocampus.co.za
Client: aperol.com
Agency: hippocampus.co.za