Rebrand for a credit rating company called ARC Ratings, including logo, brochure, business card, and website design. The brief was to update their identity to reflect them as the established, world-class rating agency that they are, versus the general perception of them as the ‘cheap, quick and cheerful option.
In order to retain brand recognition, I evolved core elements from their original logo, to create an impactful and modern brand identity. I created a bespoke rounded typeface that reflects the theme 'arc', as well as creating an arced brand shape, derived from the logo, that threads through the creative, forming a graphic device to frame text and contain imagery. I introduced a lively teal, complimenting their original black
and red colour palette.
and red colour palette.