While working across Campari Group brands, I developed a series of promotional campaigns and point-of-sale designs for Espolòn Tequila, combining bold typography, bespoke illustration and playful, offbeat concepts to bring each promotion to life.
Working with Espolòn’s distinctive illustrated brand world, I paired expressive typographic treatments and graphic layouts with product imagery and prize elements to create eye-catching designs across retail and on-trade environments. From Paloma cocktail promotions to competitions featuring custom sneakers and branded merchandise, each concept used the brand’s irreverent personality to give the promotion its own character while maintaining a consistent visual style across the campaign materials.
Agency: hippocampus.co.za
