The World Tennis Number (WTN) is a global player rating system developed by the International Tennis Federation (ITF), creating a real-time standard for comparing tennis performance across all ages, genders, and ability levels.
For the launch of the World Tennis Number, I led the design of the corporate identity and campaign collateral across digital and print. The goal was to establish a clear, modern visual system that reflected both the inclusivity and ambition of the platform. Central to the identity was a graphic language inspired by tennis court geometry and bold contemporary typography.
A key feature of the identity was the use of dynamic swoosh devices derived from the logo, which were carried through the wider creative system to create a strong sense of movement and energy. These elements helped express the momentum of play, while providing a flexible visual cue that could scale well across various formats.
Client: worldtennisnumber.com
Agency: threepipereply.com
Client: worldtennisnumber.com
Agency: threepipereply.com
