Schwartz UK is a well-known food brand recognised for its extensive range of herbs, spices and seasonings. I designed a series of social media assets to promote key products from the Schwartz UK range. The work was created to support recipe-led content and encourage engagement across social channels.
The visual direction leaned into Schwartz’s playful and distinctive tone of voice. Mandala-like graphic compositions were created around each product. These were built from vibrant imagery of the herbs and spices themselves. Supporting food photography reflected the cuisine and recipes linked to each product.
