I developed this campaign concept and supporting design assets to promote the launch of Tenpin’s HyperBowling, at Star City, London. My task was to illustrate that HyperBowling offers a variety of new ways to play, transforming the bowling lanes with interactive targets. The tagline “Next Level” brings this into focus by embracing a gamified feel. The use of the Glitch effect brought this concept to life, reflecting the fun, interactive element of the game and was particularly impactful across video. I used dark and moody imagery, offset by electric colour to enhance the feeling of intrigue.